GenRelations

Want to understand your parents?  Your kids?  Your boss?  Learn how generations are defined, why they matter and how it impacts your future.  This presentation provides a basis for understanding how generations are defined and how they define themselves!   The presentation reviews the technological, economic, political, social, and demographic conditions that shape a generation and its cohorts.  Learn how to understand the "Me" generation and communicate to the "Us" generation.  Understanding these generational differences can help you pick betters stocks, improve the impact of your marketing dollars and understand the impossible - teenagers.

This presentation can be focused on the particular challenges of a company or organization.  For example, recently when speaking at a State Toastmasters convention, we discussed how to design marketing messages to attract new members from the Boomer, X and Millennial generations.  The messages and technology are quite different and the session proved very actionable for the Toastmaster leaders.